Projects

MAR:COM

Cell C turned their businesses around

Produced by the UCT Unilever Institute, this 50-minute film took a full year to make. It introduces the fundamentals of marketing communications and how to integrate these into a cohesive marketing message that is consistent across a variety of media.

More than 20 experts and professionals are interviewed, including the marketing directors of several major South African companies and the CEOs of our top advertising agencies. Together they show how best to combine traditional marketing methods with cutting-edge strategies in order to create integrated marketing communications.

In addition, two in-depth case studies look at how Flora and Cell C turned their businesses around by successfully communicating their new strategies and brand propositions to the South African public.

The Mar:Com training programme is aimed at both students and professionals.

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