A comprehensive look at the segmentation models used by South African research houses in one presentation, allowing marketers the opportunity to find models to help gain insight on South African consumers.
The research houses included are: The Added Value Group, Bateleur Khanya, CIA, TNS Research Surveys, Synovate, and TGI. If members have any queries regarding the segmentation models presented, the contact details of each of the research companies are included in the presentation.
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