Branded is a two-part training DVD that aims to give viewers a comprehensive understanding of every aspect of branding. It contains case studies of how some of South Africa’s iconic brands established their brand dominance.
In 2010 Branded was distributed free of charge to all the South African education institutions that teach marketing and was later sent to each of the UCT Unilever Institute’s members as well. Over 1500 copies have been distributed to date and it has become a training resource mainstay at many of the country’s tertiary institutions.
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'Most of the UCT Unilever Institute research projects are available to members free of charge.
New projects are released to the public via presentations and roadshows countrywide. Members are the first to hear about these events and receive a discount on tickets. Research is not available for sale on an individual project basis. On joining the UCT Unilever Institute members receive a library of all past research projects.