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Sub-Saharan middle class worth over $400 million per day
Thursday, November 30, 2017 - 09:45

A new study by the University of Cape Town Unilever Institute and research house Ipsos, estimates that the Sub-Saharan African middle class now consists of over 100 million people (exlcuding South Africa) with an aggregate spending power of over $400 million per day.

Customer Centric Innovation – the heart of sustainable business
Wednesday, August 12, 2015 - 16:45

Global competition and a weak economy have made growth more challenging than ever before. As products have become easily replicable and