The Team


Emeritus Professor John Simpson

Co-founder and Director

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Professor John Simpson is the Director of The Institute and has headed up all projects that have been produced by the Institute since its inception in 1998. He was the Senior Deputy Dean of the Commerce Faculty for a number of years and was also head of the School of Management Studies at UCT. He currently lectures in Marketing at UCT and is involved with all projects at The Institute.

 021 650 4633



Paul Egan

Managing Consultant

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Paul manages the Institute on a day to basis and is responsible for overseeing all major research assignments. Paul has an MBA from the UCT Graduate School of Business and has more than 15 years marketing experience with companies like Barclays, Telewest, LondonWaste and The Qualitative Consultancy.


021 650 4633           paul.egan@uct.ac.za


Ashleigh Coull

Marketing Communications

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Ashleigh is responsible for our membership program, organises our roadshows and looks after the Institute’s marketing and communication. Ashleigh is also involved with managing some of the Institute’s research projects.


 082 573 2016           uctunileverinstitute@gmail.com


Kusloem Roode

Senior Administrative Officer

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Kulsoem takes care of all financial and administrative functions at the Institute. With 30 years experience she is well qualified to keep our team organised. If you have any queries relating to accounts, membership renewal or administration please contact her.

021-650 4312           kulsoem.roode@uct.ac.za



Abdul Roode

Administrative Assistant

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Abdul is the go-to-guy to get things done and he provides valuable assistance in all aspects of administration, events and presentations. He is also responsible for organizing and sending out the discs that are so familiar to our members.




Martin Neethling


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Martin is an experienced marketing all-rounder, having held senior positions in various local and multi-national businesses in the retail, advertising and FMCG sectors. His career spans more than 25 years and includes positions such as managing director of Berry Bush BBDO, director of marketing and financial services at Ackermans Group and chairman of Jay-Jays. He currently lectures in marketing at UCT, facilitates at the University of Stellenbosch Business School and consults to various organisations.

Martin has a degree in Economics and Politics from the University of Natal and an MBA from the UCT Graduate School of Business.

Martin works with The Institute on a consultancy basis.

Other consultants and specialists used as required:

Prof Haroon Bhorat – UCT Department of Economics
Dr Louise de Villiers – UCT Department of Economics
Simon Blampied – UCT Department of Economics
Bridget Baalbergen – B2 Consulting
Sarah Bovim – B2 Consulting
Mxolisi Sibiya – UCT marketing graduate
James Lappeman – UCT Department of Marketing
Mamapudi Nkgadima – African Response
Paul van Gendt – Unilever SA Customer Insights Manager
Rob Hill – Head of Strategy, Ogilvy SA
Andrew Fulton – Eighty Twenty
Kristina Couzyn – Head of Strategy, Owen Kessel


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