As society changes, so do consumers’ aspirations, and it is up to us as marketers to understand and interpret these changes.
We are a market research institute,
based at the University of Cape Town, who develops and shares cutting-edge, trend-based strategic insights into the South African consumer market.
Landscape is a report which aims to identify and track key trends in the South African…
Is your brand connecting with the mass market? The Majority Report (2012) found a clear…
Projects in Progress